Why Use a Countdown Timer in Klaviyo?
Klaviyo is the most popular email marketing platform for Shopify stores. Adding a countdown timer to your campaigns can boost click-through rates by 15% to 30%. Timers create visual urgency (FOMO) that drives immediate action from your subscribers.
They are especially effective for flash sales, product launches, Black Friday promotions, abandoned cart flows, and coupons with expiration dates. Any time-sensitive offer benefits from a visible countdown.
Step 1: Generate Your Countdown Timer
Visit the ContadorParaEmail generator and configure:
- Deadline — when your offer ends
- Colors — match the background, numbers, and accent to your brand
- Font and language — choose the typeface and label language (English, Spanish, French, and more)
- Size and style — blocks or flat, small, medium, or large
The live preview updates instantly so you can see exactly how the timer will look in the inbox.
Step 2: Copy the HTML Code
Click the "Klaviyo / Mailjet" tab in the generator and press "Copy code". You will get an HTML snippet with a centered table and the GIF image tag.
Important: The code uses & in the URL for compatibility with Klaviyo's HTML parser. Do not manually change the ampersands.
Step 3: Insert in Klaviyo
- Open the editor for your campaign or flow in Klaviyo
- Drag an "HTML" block to the position where you want the countdown
- Paste the copied code
- Preview — you will see the animated countdown updating in real time
Does It Work in Automated Flows?
Yes. The GIF is generated dynamically every time a subscriber opens the email. This means that in an abandoned cart flow, each person sees the actual remaining time at the moment they open the message. No stale countdowns.
Email Client Compatibility
The countdown works in Gmail, Apple Mail, Yahoo Mail, Outlook 365 web, Samsung Mail, and most modern email clients. Outlook desktop displays the first static frame, which still shows the correct time at the moment of generation.
Frequently Asked Questions
Can I use the countdown in Klaviyo's drag-and-drop editor?
Yes. Simply drag an HTML block into your layout and paste the code. The drag-and-drop editor fully supports custom HTML blocks.
Is this free?
Absolutely. ContadorParaEmail is a free countdown generator with no signup, no watermark, and no usage limits.
What happens when the countdown reaches zero?
The timer displays 00:00:00:00 (or your custom expired message). You can configure the expired text in the generator settings.
Tips to Maximize Conversions
- Place the countdown above the fold — make it the first thing subscribers see
- Use high-urgency colors (red, orange) for flash sales
- Add a clear CTA directly below the timer ("Shop Now", "Claim Offer")
- Reserve countdowns for offers with a real deadline — overuse reduces impact
- A/B test emails with and without the timer to measure the uplift for your audience