Countdown Timers in Brevo (Formerly Sendinblue)

Brevo (previously known as Sendinblue) is a popular email marketing and CRM platform with a strong presence worldwide. Its drag-and-drop editor supports custom HTML blocks, making it easy to add animated countdown timers to your campaigns.

Countdown timers are one of the most effective tools for increasing email engagement. They create visual urgency that motivates subscribers to click through and complete a purchase before the deadline.

Step 1: Generate Your Countdown

Visit the ContadorParaEmail generator, configure your timer with the desired deadline, colors, font, and language, then copy the HTML code.

You can choose from five styles, customize every color, and preview the result live before copying.

Step 2: Insert in Brevo

Create or edit your campaign in Brevo
In the drag-and-drop editor, drag an "HTML" block to your layout
Click the block and paste the countdown code
Preview to confirm the GIF displays correctly

Does It Work in Brevo Automations?

Yes. Countdowns work in automation emails just like in regular campaigns. Every time a contact opens the email, the server generates a fresh GIF with the real remaining time. This makes them ideal for time-sensitive automated sequences.

Brevo + Transactional Emails

If you use the Brevo transactional API, you can insert the <img> tag directly into the email HTML. Use the direct URL (from the "Direct URL" tab in the generator) with plain & characters.

Frequently Asked Questions

I migrated from Sendinblue. Does this still work?

Absolutely. Brevo is the same platform with a new name. The editor, HTML blocks, and email rendering are identical. The countdown works exactly the same way.

Will the GIF be too heavy for email?

No. ContadorParaEmail generates lightweight GIFs (typically 50-200 KB) that load quickly even on mobile connections. Brevo does not compress or modify externally hosted images.

Can I use a transparent background?

Yes. Enable the "Transparent background" option in the generator to create a countdown that blends seamlessly with your email template's background color.

Tips for Brevo

Brevo handles images well by default — ContadorParaEmail GIFs (50-200 KB) load without issues
Use the "Medium" size for standard Brevo templates
Combine the countdown with a strong subject line that mentions the deadline (e.g., "Only 24 hours left!")
Test your email on multiple devices using Brevo's built-in preview tool before sending

How to Add a Countdown Timer to Your Brevo Emails